WhatsApp has been facing customer churn as some users have started exploring other messaging apps including Signal and Telegram among others, due to the new privacy policies. The company has implemented the idea of using status messages in various countries including India, USA, and the UK. Among the various status messages used recently by WhatsApp one read, ‘One thing that is not new is our commitment to your privacy’. These status messages can be seen on top of all the messages or conversations of a user’s contacts. The objective was to send across a clear message and ensure it stayed in the view of its users for a long time.
Telegram stated that it had surpassed 500 million monthly active users in the first week of January, and that user base continued to expand exponentially with 25 million new users joining Telegram in 72 hours thereafter. The new users include 38% from Asia, 27% from Europe, 21% from Latin America, and 8% from MENA. At this rate, it seems like Telegram is on a robust path to becoming a force to reckon with, and WhatsApp may have to do a lot more to woo its users and convince them to stay aboard its messenger platform going ahead.