Strategic Partnership of Microsoft and Sony will Drive the Gaming Industry
Earlier, the gaming industry was shocked after the announcement of the strategic partnership of Sony and Microsoft. Now the two biggest rivals have joined their hands for artificial intelligence and cloud-based gaming infrastructure. In May 2019, these two giants signed an MoU for teaming up to explore the future developments of cloud solutions using Microsoft’s platform – Azure. As a result, Sony will able to use the Microsoft platform for its content streaming and gaming services. Also, these efforts will consist of building better tools that will be helpful for content creators. Apart from this, both companies will also explore their powers in the fields of artificial intelligence and semiconductors. This will ultimately support their independent content and gaming streaming platforms and services. This partnership was a big topic for the industry, aiming at the future aspects.
Presently it seems like Sony was on the driver’s seat in the whole deal – confirmed by Microsoft. Also, the chief executive of Microsoft told Fortune that the PlayStation maker mainly drove this partnership. Besides, it is worth mentioning that while referring it as a strategic partnership, nothing has been made official paper till date. These companies had only a “broad MoU.” Nonetheless, there is no reason that this partnership won’t go to the end. This pairing has caught many attentions, including many PlayStation team members.
Moreover, Microsoft is planning to launch a new game streaming service – xCloud – by October 2019. The move will enable to deliver “console-quality gaming” to Android mobile devices. The company would potentially bring its new products to compete for console platforms also. Xbox head Mr. Phil Spencer said a preview version of the company’s xCloud game streaming service project would arrive in October. More importantly, players will have two option before starting to play their games. Firstly, they can use their own “Xbox One console” as a personal server. Secondly, they can stream their games from “Microsoft’s data centers.”